Build Trust and Believability Using Words
Whether you're a retailer, wholesaler, or manufacturer - If you sell products or services, you'll need customized documentation to promote your business.
Your Business Has a Story to Tell
By updating your current business-related documents, providing engaging content, your readers will be able to picture your company as unique, trustworthy, and credible.
Great Training Tools for New Employees
Without well-written, easy-to-read and understand documentation in place, your key employees will waste valuable time.
With easy “how-to” instructions, you can:
E-Newsletters, White Papers, Case Studies, Brochures, and PowerPoint presentations are additional means of sharing information with prospects, teaching new hires, or introducing new processes to current employees.
Consider Documentation as an Add-on Product
It’s an extra service, an essential component of your operation or business.
A product or service that skimps on providing a “user guide” is like dumping a bunch of IKEA pieces in your lap without including the assembly instructions.
Creating and sharing effective and valuable technical content that educates your target market or your employees about your products and services, can also generate a steady stream of qualified sales leads.
Content Marketing is Education without Selling
Content marketing is an art.
It provides potential customers and employees with valuable information intended to build trust and rapport.
Once your prospects or employees understand the benefits of what you offer, they’ll enter into your sales process as highly qualified leads or well-informed and confident employees.
"When I work with people who do an outstanding job, I try to recognize those people... Fran... is someone on whom I can count every day. She knows when documents are "hot"... she takes her responsibilities seriously, strives to do the best job she can do, and keeps an upbeat attitude with difficult people and sometimes stressful situations."
--- S. Clauss
Validation/K103 Parental Manufacturing,Eli Lilly
"...I feel Fran's suggestions are very valuable and many can be implemented at little additional expense. It is obvious that considerable time, thought and effort went into its preparation. Not only does she present several good ideas for consideration, but also articulates the importance of teamwork and the value of employee morale."
--- B. McKamey
Investment Mgr., Goelzer Investment Management